Facebook plans a social energy application

Facebook is now venturing into the consumer energy consumption space in a partnership with the Natural Resources Defense Council (NRDC) and Opower to jointly develop a new social energy application.

The initiative aims to use the power of social networking to raise consumer awareness about energy consumption. Leveraging the Facebook platform, the app will enable users – who choose to participate – to benchmark their home’s energy usage against a national average of similar homes, compare their energy use with friends, enter energy saving competitions, and share information on how to become more energy efficient.

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